Once again, we are about to launch the Spectos Mailbox Monitor* 2022. For the fifth time, our Mailagents panel is taking part in the online survey at the end of June. The annual market research by Spectos has been firmly established in the German postal market. Does the mailbox still have a future? Have consumer expectations changed in terms of receiving advertising mail, letters and goods to their mailboxes? What delivery time and frequency do they expect, what are they willing to pay? What do consumers think about trending topics such as cross-border shipments, sustainability and opt-in labels for the letterbox? These and many other topics will be explored.
What would you like to know from the consumers’ perspective? Your questions for the Mailbox Monitor 2022
With 2,000 responses on average from our study participants, the Spectos Mailbox Monitor provides detailed insights about the behavior of German consumers. To achieve this, we combine proven quality criteria from past surveys with new questions on recent developments and current trends when creating the questionnaire. Another aspect that is not to be missed in the preparation of our online survey: Your input! We invite all postal service providers, bulk mailers and dialog marketers to support us in designing the questionnaire.
What would you like to know from consumers in terms of delivery and quality of service for mail and merchandise shipments? Use the opportunity and send us your questions via email to info@spectos.com or as a comment in LinkedIn by June 3. We will be happy to include suitable suggestions in this year’s survey. Spectos Mailbox Monitor 2022.
*The results of the Germany-wide online survey provide players from the postal and media industries and large mailers with important insights into consumer behavior and expectations regarding service and delivery quality as well as niche products and services.
