Long-Term Measurements for Long-Term Success: Spectos Panel Management
Get high-quality results for your performance measurements from reliable participants. With our Panel Management, we support you in building a customized participant base according to your individual requirements. Our more than 200,000 study participants worldwide have already delivered more than 10,000,000 results for a wide range of Spectos measurements.
Your Advantages With Spectos Panel Management
- Selection of relevant target groups
- Participants for quality studies available throughout Europe
- Better handling of causal questions
- Qualitative analysis over a defined period of time
- Valuable basis for quality assurance and optimization
- Comprehensive quality controls
Top Quality through Professional Panel Management
We assist you in building a customized panel tailored to fit your individual measurement demands for long-term success. Our expertise helps you keep your panel up-to-date and manage individual interactions with your participants. Receive actionable and highest quality results for your measurements through constant quality controls of all data, as well as ongoing supervision and training of the entire panel.
Panel Design: Define the Correct Target Group According to Your Needs
Our panel’s study participants help us in conducting quality tests and provide valuable data and information for transit time measurements, service tests and mystery shopping. The data collected provides comprehensive insights and is the basis for improving the quality of products, performance and services. Our study participants are represented throughout Europe, for example in Germany, Italy, France, Spain, Austria, Belgium, England and many other countries. (see map).
Panel Building: Receive Responses to Steer Your Measurement
Our extensive participant data is updated frequently, which not only reduces screening costs, but also enables you to contact participants for your study quickly and easily. Our panel is representative of the most influential groups in modern society. Depending on the research goal, relevant panelists are contacted and asked to participate in our studies and surveys, enabling us to reach individual targets quickly.
Panel Quality: Quality Controls to Ensure the Reliable Measurement of Quality
We are constantly adjusting and updating our panel to be able to offer our clients the best panel possible at a competitive cost. Unlike other types of commercial online panels, we do not solely recruit through online marketing, but also through targeted telephone acquisition. We train all study participants to ensure that the results captured are as reliable and representative as possible. In addition to that, we have developed a multi-phase quality ranking process to monitor every participant’s response quality.
Spectos Panel Management Includes the Following Services
- 200,000 study participants worldwide for studies, surveys, mystery checks and mystery calls
- Setup and support of international panels and special panels for your surveys in all population segments (CATI,CAWI, PAPI)
- Short-term qualitative and quantitative surveys and studies by own research-panel Mailagents
- Target-group-specific determinable
- Continuous maintenance and expansion of your panel
- Regular evaluation of study participants
- Individual training of study participants (e.g. Mystery Test)
- Continuous verification of participant data (written, by phone and online-based)
- Acquisition, analysis and creation of measurement-specific key figures
- Setup and maintenance of an incentivization management for your panelists
- Customer loyalty programs to activate participants, e.g. through incentives