Online meets offline: Customers love advertising mail
When it comes to the much-hyped online business, it quickly becomes clear: If you don’t find access to the customers by means of suitable marketing measures, you will lose out! Print mailings are still a very effective channel to the customer. Numerous studies, such as the Mail Media Metrics report by JICMAIL and our Spectos Mailbox Monitor 2022, have investigated the effect of print advertising campaigns. They all confirm the power of print advertisements. Attractive offers in high-quality direct mail, brochures and catalogs encourage customers to make purchasing decisions.
High delivery quality promotes the success of print mailings
This makes it all the more important for postal service providers to ensure high delivery quality for any direct mail and print advertising campaigns. The key success factor for printed mailings is fast and reliable delivery. But how can this be ensured? While companies track the success of online campaigns with instruments such as Google Analytics, for print mailing campaigns the monitoring of important service quality indicators has gained in importance in recent years.
For the same reasons, more and more tenders require proof of transit times and delivery quality from postal service providers. With the Postal & Logistics Cockpit, a specific form of the Spectos Real-Time Performance Management ™ Suite, the delivery of print campaigns can be precisely monitored and controlled.
Spectos takes care of the practical implementation of the quality measurements. Spectos creates test consignments, which are processed like regular mail directly via the print data stream of the lettershops and print centers. The recipients of the test mailings are qualified study participants of the Spectos Mailagents panel. With their participation, the test mailings are measured for successful delivery.
Achieve strong print advertising results with quality measurements
The most important parameters of the Spectos monitoring include key figures of the average transit time and the determination of on-time delivery rates. The monitoring also includes the collection of smart key figures such as the rate for damaged items and statistics about places of storage and delivery. In the Spectos Real-Time Performance Management™ Suite, the most important key figures can be analyzed and are also visually prepared for the shipper in dashboards.
The data from the runtime measurements are recorded centrally and are available in the Spectos RTPM™ Suite on a daily basis. With this live monitoring, the delivery process of the mailings can be tracked by the client at any time. The data analysis includes detailed information on shipment deliveries, including a wide range of filter options.
As you can see: Realizing successful print advertising campaigns and achieving high delivery quality is easier than ever with the appropriate support of useful services and technologies! Would you like to know what other industry-specific solutions and technologies we are using for the advancement of Post & Logistics companies? Contact me by email or take a look at our solutions for Service Quality Management and let yourself get inspired!
