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Data Enrichment – Using Additional Data Sources

Incorporating relevant market information whose key figures, geographical information as well as statistics applicable to the customer’s operating area, comparison data or information already provided by other sources (e.g. complaint data, redress data) in the evaluation process is essential. Existing external experience and data enrich the company’s own knowledge and the quality of their own information in this way, orienting the maximum achievability not just on the company’s own current performance. Through these means, data enrichment assists its own launching above the average, surprising and inspiring the customer with new analysis, and seizing or securing the market leading position in a goal-oriented manner.

Six Sigma - Data Enrichment

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